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May 2018

You've probably spent a lot of time recently bringing your digital marketing activities in-line with GDPR. But have you thought about the personal data you collect at events? We speak to lots of companies about their plans and processes for achieving compliance, and events haven't had the same amount of consideration. At every trade show and exhibition, huge quantities of personal data change hands. So here are six helpful pointers to think about when considering your event lead capture processes.