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The Point Newsletter

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July 2018

Among the many different causes of anguish over the effects of the GDPR in the event industry* one of the biggest exists over the scanning of visitor badges for all manner of reasons including lead capture. Despite what anyone thinks, whether they be lawyers or event organisers, this isn’t a linear issue. Debates over what constitutes compliant behaviour can quickly descend into frustrating ‘no compromise’ stand-offs as each party sticks to their selected position, a situation which adds nothing to the teams on the ground trying to do business.